Product Design / Package Design / Kickstarter
Call us +612 9361 6477
We are no ordinary product design agency!
D3 is a boutique product and package design studio located in Surry Hills, the creative hub of Sydney. We are a talented and dedicated group of Industrial Designers who put our heart and soul into our work to produce outstanding and innovative work for our clients.
Our passionate team gives you a mix of the most outstanding design graduates working alongside long experienced directors, Clive Solari, David Francis and Jonathan Lowe. With over 25 years of extensive experience both overseas and in Australia, we can quickly help you decide the best way to progress your project.
We have enough design muscle to handle the biggest projects quickly and efficiently and enough variety of work to keep our minds creative and inspired. We are also small enough that our designers work face to face with our clients and take the time to listen to your needs and objectives. You are part of the team – no big hierarchy for ideas to get lost and mistranslated here.
We pride ourselves on our dedication to operating in an honest and open manner with our clients and suppliers. We are proud members of the Design Institute of Australia and strictly follow their code of conduct and ethics guidelines.
Understanding, creativity, know how. The unique combination of these three things creates products which are truly useful, products with which people can connect and, most importantly, products which are desirable.
We take time to understand your objectives, your brand’s values and what consumers really want. We are switched into the latest trends and movements in society and what role your product plays in a wider context.
We are by nature creative; a unique skill which involves empathy, vision and synthesis; knowing how people do things and why, identifying key insights and key opportunities for development, and being able to turn that into beautiful and innovative ideas.
Most importantly our extensive knowledge of manufacturing processes, relationships with manufacturers and attention to detail helps our creative ideas get through the production minefield and onto the market with the original design intent still intact.
The result is fast, innovative, functional and cost effective designs for your brand that will positively impact the market.
Product design is complex and involves multiple people and industries. Our proven creative process understands your consumers and turns that knowledge into innovative products. Give your product the leading edge in the market.
It looks different and is different. Thunder’s revolutionary design, frame and leaf spring system has the best bounce of any recreational trampoline in existence yet it’s also super safe. The integrated net and soft edge mean no contact with hard edges.The unique design also uses fewer parts for faster and easier installation. Beauty & brains.
Can you improve on a classic? We think so.
The Good Design Award judges commented “A design
classic beautifully redesigned and finished. This took restraint and sophistication”
We brought the latest in design, ergonomics and dynamic movement thinking into the classroom! With neat additions like a bag holder and integrated air circulation, it is the only classroom chair to pass European standards.
Our long term partnership with F45 Training has involved a lot of creative thinking, culminating in our innovative multi-level exercise arena making its world debut at Manly in February 2015. A reprise in 2016 drew even bigger crowds. It’s also been the centrepiece of the F45 World Series Playoffs held at the US Open of Surfing at Huntington Beach, California. Contestants from around the world competed in the ultimate gladiatorial challenge for $100,00 prize money.
Australian brand Wiltshire made a strategic decision to stand out from generic overseas competition. Our beautifully sculptured handles enabled precision cutting along with clear marking of function.
We put a simple twist on Rae Morris’ magnetic brushes making this already good idea great. We created a chic dark colour finish, and with just a little change the brushes were able to stand up on any metal surface opening up many new usage possibilities.
Australian company D+D decided to get ahead with a new gate hinge that would not only look classy in a market of ordinary looking products but also pass new Australian safety standards to make it unclimbable by children.
Creating a dental tool with interchangeable heads… sound complex? We love solving these kinds of problems and figured out this one for Breseight Engineering.
Build your brand in three dimensions and stay ahead of the competition. With proven experience working with some of the world’s largest brands, we know how to transform your brand into iconic and loved packages.
It was a huge behind-the-scenes challenge for
Sanitarium to transition from the classic Tetra Pak
into a resealable PET bottle. We ensured that transition
was as smooth as possible ensuring the pack could be
efficiently manufactured, filled and labelled. Our pack
for So Good features a delicate twist at its top,
simulating the silken feel of their milk.
Also wanting to transition UP & Go into a resealable
PET bottle, we created a no-nonsense pack which retained
the strength and pride of the old rectangular form, but with
subtle edges which punch out on shelf, feel great in the hand,
and make it easy to drink on the go. According to Sanitarium
sales of the new pack exceeded their expectations.
In a market becoming flooded with competition, Mount Franklin needed to stand out. By making the brand more personable and appealing to consumers through smooth, flowing surface details and an ergonomic shape, our design was part of Mt Franklin’s huge sales success and set the brand up for sustained growth.
Simplicity and purity of design enhanced the premium position of the Dairy Farmers brand and helped defend against generics. Its crystal clear PET form is an instantly recognisable icon, fitting both in the hand and in the fridge. Efficient to manufacture, fill and transport to protect profit margins. Still in use and already a classic.
When Football Federation Australian created the A-League they held a competition to create the new trophy. We not only won the competition but were also required to manufacture the trophy. Said Fourfourtwo magazine of our design “The most unique-looking trophy in Australian sport reflects the innovative era of Hyundai A-League Football”
With the instigation of Australia’s own knock out competition, Football Federation Australia required a trophy which would reflect the traditional values of the competition, but also appear sleek and fresh. We designed the trophy and also oversaw its manufacture.
An award for Volvo’s dealerships that showed their appreciation for a year’s hard work and effort. The functional sculpture we created and manufactured reflected the values of Volvo well, and was so loved that we’ve produced the trophies each year since.
In a major update to its bulk packs, Blackmores changed from glass to PET packaging. As well as being lighter, we were asked to focus on improved ergonomics to aid the elderly and arthritis sufferers when opening and using the pack.
The brief called for a baton which would commemorate women in the Police Force and be carried in a relay around NSW. It had to perform as a baton and also reflect the image and heritage of the NSW Police Force. We both designed, manufactured and supplied the baton to NSW Police leaving them with nothing to do but take the baton from our hands!
A testament to what good design can do: As well as designing a pack that looked good and appealed to customers as easy to pick up and pour, we also ensured that manufacturing, transport and retail efficiencies were increased, reducing Nulon’s bottom line costs as well. A win-win for everyone.
Pfizer needed a bottle which would personify their core values of strength and efficiency and exude a quality look and feel. We developed the design at both sketch and CAD level, including a unique cap and bottle neck.
Whether you are starting from scratch, or already developing a new product, we have the experience to bring your great idea to market. With partners on the ground in China we can navigate the tricky process from idea to production.
Helping the Wine Squirrel team from start to finish we were thrilled that our design for was over 400% funded on crowdfunding platform Kickstarter and Indiegogo. The Wine Squirrel is a beautiful crystal decanter that keeps left over wine fresh by providing a completely oxygen-free environment via a clever sealing system. Available at winesquirreldecanter.com
The complete golf cleaning tool for all levels of golfers, Clean Hit attaches to your golf bag, golf buggy or even on your belt. The design cleverly integrates a squeezable bottle containing detergent and a hard bristle brush plus both V and square groove cleaners. Encapsulated in a sleek cast aluminium body we developed the design for Sydney entrepreneur Colin Beehag, and oversaw its production. Available from cleanhitgolf.com
An elegant solution to a simple need – how to secure your pet quickly and safely to a pole, railing or chair using your existing dog lead. We helped local entrepreneur Gina Llanes develop and manufacture her idea and launch it on the market. Available exclusively online from www.sitnstay.com.au
Innovators Ben Lipschitz and Rick Munitz came to us with an idea for a folding flip-flop. We helped them refine the idea, provided design mentoring and made it work practically – and idea they’ve carried on and made into a great business.
Nautspill identified a market need for a product to keep wine from spilling on sailing boats. Having unsuccessfully approached a number of other design firms we were able to solve the complex-problem elegantly. Utilising a baffle meant that it was like drinking from a regular wine glass, but without any spillage.
We know what it’s like to get a product off the ground, because we’ve done it ourselves. Get in touch and benefit from our experience or use the links ahead to purchase one of our unique products.
Cleverly utilising the unique properties of polypropylene, the Mandala can be formed into one of three beautiful geometric forms in seconds creating bowls of differing sizes. Designed and made in Australia from fully recyclable polypropylene. Three beautiful colours and patterns to choose from.
For Purchase / Stockists:
Contact D3 Design
For use in commercial or residential environments, the tectum consists of a series of fine, vertically orientated, natural fibreglass rods supported by an extruded aluminium base. Each rod is highly flexible and is designed to follow the movement of any breeze or respond to interaction by the user. Each screen can be installed in singular or multiple formations as a means of texturally dividing the space without blocking light or completely partitioning the space. The current Tectum is a development of an original design by Claire Drakes.
For purchase / stockists:
Contact D3 Design
A vase with a definite difference, Vas Deferens gives a beautiful flower the freedom and display it deserves. Each pod is a little life support system for your flower, allowing it to sway and move with the wind.
For purchase / stockists:
Contact D3 Design
NRMA research showed us that in some areas 90% of drivers ignored or failed to see 40km/ph speed limits outside school zones. We decided to do something about it. Safezone is a smart road marker which includes Super-bright LED lights and an integrated control system which can serve as a warning in slow speed zones, at railway crossings and in school zones.
In addition to its sleek contemporary lines, The Living Table’s signature feature is its multifunctional central spine which transforms to suit the occasion. Lying beneath a line of black heat-proof panels is series of interchangeable stainless steel containers which allow the table to change from serving hot or cold food, create an ice bucket for drinks, as a planter for herbs or flowers, or for any decorative display… you get to be creative! The Living Table can be finished in a range of contemporary materials to make your own unique statement.
For order enquiries:
Contact D3 Design
Every project is unique but we are inventive and adaptive!
We invite you to meet with us. We will listen to your needs and develop a package of services specifically made for you.
At D3, we don’t have client managers. You’ll be dealing and working directly with our directors and designers. Along the way we’ll ask you to collaborate together with us during our informal meetings and idea creation sessions right from early research and concept stages through to detail development.
We offer a full range of design services including:
What if you could come up with the next big idea in one week? You can.
We aren’t just specialists in concept design but also in research and idea generation techniques.
With the guidance of our Hothouse creative system, your team together with our designers and your consumers will meet and invent the next big thing in just one week.
Not only will you gain insights and ideas, but you’ll be dealing directly with the people who can make the ideas a reality. With mock ups and 3D printing technology in-house we’ll turn insights into physical concepts which you can then pitch to your business or use to test the market.
Sometimes you just need the finished thing without the hassle of chasing suppliers!
Whether it’s a single item or a short run production, we can not only design it, but also have it manufactured and supplied to you – finished.
We have a number of trusted contacts and manufacturing partners on the ground in China. We do all the leg work and liaison so you don’t have to!
We know how difficult it is to get a project off the ground. We know, not only because we have created successful products for many start-ups, but also because we’ve done it ourselves.
For that reason we have a special package for entrepreneurs and start ups which takes the intimidation out of the initial stages.
You’ll also be dealing directly with our experienced directors, and we’ll be with you every step of the way.
Is design and innovation part of the DNA of your company?
Talk to us about being on one of our specialised retainers. You’ll get week in, week out service all for a reduced monthly fee.
Our client list is as varied as the type of work we can do! We design for major multinational household names that you see and use every day, to startups, to individuals with passion and a great idea.
D3 design are one of my favourite companies to work with, they really understand the needs of the client and address issues and problems with solutions that are out of this world, giving us, the client, options that we never thought were available and truly setting their clients to have a competitive difference. I look forward to working with them for many years to come.
Having worked closely with D3 over a number of years I would say they are a phenomenal agency to work with. The secret to their success is not any one thing but a combination of aspects… They are passionate about design; these guys love what they do and it shows.
The professionalism D3 Design demonstrated, coupled with a lateral approach, has resulted in what I believe to be an outstanding design; a design which not only answered the brief but will generate appeal beyond what we were expecting.
It has been a pleasure working with D3 and I would highly recommend them as an agency. You will never think of them as a supplier but very much part of the team!
Other industrial design consultancies … do not understand our needs. [D3’s] strength is at the conceptual stage. They deliver the appropriate level of detail and communication material … and share our sense of urgency. They can pick up where our skills fall short.
[D3] aim to exceed the brief by delving deeper to understand true consumer insights and find the desired balance between aesthetics and functional benefits. I also appreciate how they de-mystify technical speak, translating complex ideas into meaningful and relevant concepts.
D3’s desire to first understand our brand and strategic direction we are taking, before any design work commenced is evidence of [their] willingness to design packaging which is not only creative and appealing but actually builds the equity of the brand in a manner which will make this product fly off the shelf.
Studio 1, Level 4,
35 Buckingham Street,
+61 (0) 2 9361 6477
Follow us on Facebook / LinkedIn
Our directors David Francis, Clive Solari and Jonathan Lowe are happy to meet with you, listen to your objectives and provide you with a design programme to suit your needs.
Please phone us or direct your enquiry to email@example.com and we’ll be with you promptly.
We’re always looking for design talent and interns. If you’re an undergraduate or a graduate designer please direct your portfolio (6MB Max) and an introduction through to firstname.lastname@example.org
Copyright D3 Design 2016. All rights reserved.