PACKAGING DESIGN | DAIRY FARMERS MILK BOTTLE

DAIRY FARMERS

ONE LITRE MILK BOTTLE

Simplicity and purity of design enhanced the premium position of the Dairy Farmers brand and helped defend against generics.

Its crystal clear PET form is an instantly recognisable icon, fitting both in the hand and in the fridge.

Efficient to manufacture, fill and transport to protect profit margins. Still in use and already a classic.