Design that communicates – and works. With their strong brand ethos of sustainability and reduced waste, KeepCup needed new packaging to both unify and showcase their expanding range of current and future products across multiple sales channels and to mark 10 years of their war against single-use Coffee cups.
With fresh branding by Frost Collective, the new packaging design achieved its project goals by reducing breakages in transit by 91% and reducing material usage by 39% and is made from a single, recyclable material.
The distinctive front cutout stands out on shelf and allows consumers to see and touch the product and ensure they select the colours and materials they want.
D3 were responsible for the structural design concepts, detail design and development, prototyping and testing and production drawings across all sizes.