PACKAGING DESIGN | SANITARIUM UP & GO

SANITARIUM UP & GO

RESEALABLE ON THE GO PACK

Also wanting to transition UP & GO into a resealable PET bottle, we created a no-nonsense pack which retained the strength and pride of the old rectangular form, but with subtle edges which punch out on shelf, feel great in the hand, and make it easy to drink on the go.

According to Sanitarium sales of the new pack exceeded their expectations.